We grew up in property. We built Harold for the people who run the deals.

Sam and Tom have been best friends since school, and both grew up in property. Sam’s family are property lawyers and landlords, and his father built property data companies that were later sold to Landmark. Sam went on to work as a land analyst, finding and acquiring sites for private investors. Tom’s father and grandfather were developers, and he grew up on the sites they built.

Their first company together was bootstrapped: no funding, months without revenue, knocking on doors across the country. It was hard, and it taught them the lesson Harold is built on: ask the buyer before you build.

So they asked. They interviewed more than 100 land buyers, developers, agents and valuers about what frustrated them about AI and what it would need to do before they trusted it. Three answers kept coming up:

• “The record of our business lives in inboxes and people’s heads, and it costs us deals.”

• “By the time we’ve run the numbers, someone else has the site.”

• “General AI is useful, but it doesn’t remember how we work.”

And one condition came up in almost every conversation: show us the working, and let us sign off.

Harold works around each firm’s mandate, models and decisions, shows the source behind every number, and doesn’t act without your approval.

Get in touch to learn more!